About us
A passionate team on a mission.
We're a Toronto-based team of engineers, scientists and advocates building tools that give women back the story of their own bodies.
Our founder
Born from frustration. Built for change.
Maya Lindqvist
Founder & CEO
“Meet Maya” — like thousands of women, our founder spent years juggling thermometers, test strips and apps that treated her cycle like a calendar entry. The frustration became a question: why should understanding your own body require so much work?
The answer became Femora: sensor-knit underwear that reads the body's signals at the source, automatically, and turns them into insight you can act on. No alarms. No logging. Just knowledge, on your side.
“Your body has been talking all along. We're here to help you listen.” ♡
Our team
Meet the visionaries behind Femora.
Milan Ghafari
Chief Technology Officer
Leads wearable hardware, firmware and the sensor architecture behind Femora.
Celeste Ruiz
Marketing Manager
Builds the brand voice and the community that keeps us honest.
Carl Wei
Embedded Systems Lead
Architects the low-power electronics that read you while you sleep.
Bennet Montgomery
Data & Machine Learning Lead
Turns millions of raw signals into personal, explainable insights.
Camille Javonillo
Junior Chemist
Advances the sensing materials that make fabric smart.
Yas Montaseri
App Developer
Crafts the calm, private app experience our wearers rely on.
Dyvonne Labarrete
Marketing Assistant
Keeps our community programs and content running day to day.
Built in Toronto. Heard everywhere.
From a hospital-district office to pilot wearers across North America, we're proving that intimate health hardware can be thoughtful, private, and — above all — comfortable.
Be part of the future of women's health.
Get the electronic unit plus two free pairs of smart underwear for US$99.99 — limited to the first 50 units, while helping shape what comes next.